For Clubs

LuckySeatz / In short

LuckySeatz creates national fan participation, valuable fan data and recurring revenue for clubs and foundations by transforming the stadium during every home match from a fixed location into a vibrant touchpoint.

What Does It Deliver
For the Club?

Club & Fan

Entertainment inside and outside the stadium

The winners show at half-time transforms the interval into a must-see event — for fans in the stadium and those watching from home, week after week.

Club & Foundation

Fixed percentage for club and foundation

A fixed, predetermined percentage of every draw goes directly to the club and its foundation. Transparent, predictable and fully automated.

Recurring revenue

Generating recurring income streams

At every home match, LuckySeatz generates a structural new revenue stream. Not a one-off, but recurring — growing season after season.

Fan insights

Direct access to first-party fan data

Every participant has a verified profile. Clubs receive direct insights into their full fanbase — far beyond the stadium visitors they already know.

Technology

Platform as a Service

LuckySeatz can run as a standalone platform or as part of the club's existing digital ecosystem; the platform is fully flexible. Clubs can choose any setup in between, from individual modules to full integration. This ensures fans enjoy a seamless experience in the club's own branding, while the club creates value without having to change its core digital strategy.

LuckySeatz seats

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