Stimulate loyalty & create value
TURN EVERY
SEAT INTO
Excitement.
Insight.
Impact.
Stimulate loyalty & create value
Unknown fans
Our concept began with a simple observation: 95% of a club’s fanbase never sets foot in the stadium. Who are these fans? Where do they live? What drives them?
No ‘own’ relationship
Social media is owned by platforms, not clubs. Reach is rented — with every algorithm change, clubs lose their direct connection with fans.
(Real) fan profiles
Club websites spike during transfers and results, but rarely convert. Visitors remain anonymous. Valuable fan data goes unused.
Little to no fan insights
Ticketing data covers at most 5% of the fanbase. The remaining 95% — the national supporter who never visits the stadium — remains completely invisible.
LuckySeatz / In brief
LuckySeatz creates, through its licensed stadium lottery, nationwide fan participation, valuable fan data and recurring revenue for clubs and foundations by transforming the stadium during every home match from a fixed location into a vibrant touchpoint.
LuckySeatz / How does it work?
Stadium seats
Every seat in the stadium is a unique lottery ticket.
Open the application
Open the LuckySeatz app, inside the stadium OR from home.
Select your favourite seat number(s)
Choose one or more favourite seat numbers.
Pay €3.00 per ticket
Make a one-time payment or play automatically via a subscription.
Win great prizes
Get a chance to win club prizes, 'money can't buy' prizes, and sponsor prizes.
Winners show
Winning BLOCK, ROW and SEAT numbers are revealed at half-time.
Club & Fan
The winners show at half-time transforms the interval into a must-see event. Fans inside and outside the stadium watch live — week after week.
Club & Foundation
A fixed percentage of every draw goes to the club and its foundation. Transparent, predictable and fully automated — with no extra effort required.
Recurring revenue stream
At every home match, LuckySeatz generates a new income stream. Not a one-off, but structural — built up season after season.
Fan insights
Every participant has a verified profile. Clubs get direct, first-party insights about their entire fanbase — far beyond stadium visitors.
Our team
In-depth expertise in legislation and compliance. We navigate the regulatory landscape so clubs don't have to.
Our team
Years of experience in stadium experience, fan engagement and sports marketing at professional clubs at home and abroad.
Our team
Proven track record in building scalable digital platforms and SaaS products for the sport and entertainment industry.
Our team
Serial entrepreneurs with exits, international expansion and hands-on experience scaling B2B and B2C businesses from zero.
Stimulate loyalty & create value