Concept

The platform

What is LuckySeatz?

LuckySeatz is the fan activation platform that turns every seat in a stadium into a chance to win an unforgettable experience. Fans, both inside and outside the stadium, can activate a seat at every home match and win exclusive club experiences that are normally out of reach.

The concept was born from a simple observation: 95% of a club's fanbase never visits the stadium. LuckySeatz bridges this gap by creating a digital connection between the club and its entire fanbase, locally and nationally. Every match becomes a moment that reaches beyond the ninety minutes on the pitch.

At every home match, a transparent and live activation moment takes place at half-time. Winners are announced simultaneously in the stadium and via the app — a unique moment of excitement for every fan, wherever they are.

For clubs, LuckySeatz is more than an additional revenue stream. It is a powerful tool to strengthen the bond with the fanbase, increase engagement week after week, and activate supporters who would otherwise remain at a distance.

Stadium

The challenge

The Modern Sports Paradox

Unknown fans

Who watches and who follows the club?

95% of a club's fanbase never sets foot in the stadium. Who are they? LuckySeatz turns anonymous fans into known, engaged participants.

No ‘own’ relationship

No direct access to the individual fan

Social media reach is rented. With every algorithm change, clubs lose direct contact with their fans. LuckySeatz builds a direct, owned channel.

(Real) fan profiles

High traffic, low conversion

Club websites spike around transfers and results but barely convert. LuckySeatz creates genuine engagement — and collects verified fan data.

No fan insights

Stadium vs. national fanbase

Ticketing data covers at most 5% of the fanbase. LuckySeatz gives every club direct insight into the full 100%.

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